Site of the wholesale and retail sale of foam plastic Izoplast

Service: SEO promotion of a young online store with subscription fee

Theme of the project: wholesale and retail sale of foam plastic

Region: Belarus

The company Izoplast is engaged in wholesale and retail trade of foam plastic in the territory of the Republic of Belarus. We were faced with the task of increasing the site’s search traffic and the number of orders.

Right after the development stage, the site came to us for further promotion. After the SEO audit, we identified some problems:

A young site that isn’t usually trusted by search engines. Domain age at the time of the client’s request to the company was 2 months.

Weak conversion rate

Great number of technical errors

No set up for site’s indexing

Great number of useless pages in search engine index

Lack of good structure

Product page didn’t have commercial component and resembled an information page

Our goals

Despite all the disadvantages, the site had high commercial potential, a wide catalogue of production offered and a large number of growth zones in SEO promotion.

Increase of website attendance

Growth of website's conversion percent

Growth of positions

To eliminate all problems of the site, our company carried out the following works

  • carrying out a technical audit

  • improved design of the product card to increase the transaction ratio

  • addition of extended descriptions and characteristics on product pages

  • addition of block of related products, fields for reviews

  • addition of ability to buy in one click on the product pages

  • set up of server responses

  • updated sitemaps are generated

  • customization of directives of search engine

  • extension of website structure using semantic core

  • microdata for catalogue, product and blog pages

  • the site is registered in the main regional catalogs with business and enterprise subjects

  • generation of meta tags and headlines with the inclusion of commercial search phrases

  • increase of website load speed

  • minimization of duplicated pages

  • compiling the semantic core

  • site is filled with content (blogging, writing SEO texts on promoted pages)

What we got

Results of work
  • Search engine traffic
  • Direct traffic
  • Link traffic

Feedback about our work from client

We provided our website to SeoBY in terrible condition, but SeoBY employees created a miracle with it. The site was optimized for search engines and we were constantly kept in the course of all the issues that occur with it. We are very pleased with the choice of the company to promote our resource. Throughout the cooperation, problems were solved quickly and efficiently. We were always calm for the fate of the site, because it is in good hands!

 Artem, director of Izoplast

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