Frower and gift online store Ocat

Service: SEO promotion of a young online store with subscription fee

Theme of the project: production of gift compositions from various materials


The company “Orange cat” is engaged in decorating gift compositions from various materials: fresh flowers, fruits, vegetables, sweets, etc. The client is engaged in registration, producing and delivery of products. We were faced with the task of increasing the site’s search traffic and the number of orders.

Right after the development stage, the site came to us for further promotion. After the SEO audit, we identified some problems:

Young site that isn’t usually trusted by search engines. Domain age at the time of the client’s request to the company was 2 months.

Weak conversion rate

Great number of technical errors

No set up for site’s indexing

Great number of useless pages in search engine index

Lack of good structure

Our goals

Despite all the disadvantages, the site had high commercial potential, a wide catalogue of production offered and a large number of growth zones in SEO promotion.

Increase of website attendance

Growth of website's conversion percent

Growth of positions

To eliminate all problems of the site, our company carried out the following works

  • carrying out a technical audit

  • updated site maps are generated

  • customization of directives of search engines

  • set up of server responses

  • minimization of duplicated pages

  • increase of website load speed

  • compiling the semantic core

  • extension of website structure using semantic core

  • site is filled with content (blogging, writing SEO texts on promoted pages)

  • generation of meta tags and headlines with the inclusion of commercial search phrases

  • microdata for catalogue, product and blog pages

  • addition of blocks for related products and reviews

  • addition of ability to buy in one click on the product pages

  • placing articles on thematic resources with natural links

  • improved website design to increase conversion

  • the site is registered in the main regional catalogs with business and enterprise subjects

What we got

Results of work

During the period of our cooperation with the client, the search engine traffic increased by more than 9280%

  • Search engine traffic
  • Direct traffic
  • External traffic
  • Social network traffic
  • Ad traffic
  • Other

Feedback from client about our work

When I applied to the SeoBY team, sales from the site almost did not occur despite the contextual advertising. Specialists of SeoBY from the first months tightly took up my site and made a lot of changes to it, which positively influenced the growth of the site’s positions in search engines and now only SEO works. I did not believe that it’s possible to live on one SEO without context, but now this is happening. At the moment, more than 70% of traffic of the site comes from the organic queries of search engines, and contextual advertising is put on the stop. We’ve been working with SeoBY for a year now and still every month they find out how to make the site even better and increase my profit even more.

Sergei Shubenok, director of flower online store Ocat

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