Digital online store Tusamarket
Service: SEO promotion of a young online store with subscription fee
Theme of the project: retail sale of electronic equipment
Website: https://tusamarket.ru
Online store Tusamarket is engaged in retail trade of gaming consoles and other equipment in the territory of Saint Petersburg. Our company set the task to increase the visibility of the site in organic search, increase the search traffic and its conversion rate.
Right after the development stage, the site came to us for further promotion. After the SEO audit, we identified some problems:
Weak conversion rate
Great number of technical errors
Useless pages in search engine index
Errors of set up for site’s indexing
Our goals
Despite all the disadvantages, the site had high commercial potential, a wide catalogue of production offered and a large number of growth zones in SEO promotion.
To eliminate all problems of the site, our company carried out the following works
carrying out a technical audit
minimization of duplicated pages
increase of website load speed
compiling the semantic core
extension of website structure using semantic core
updated site maps are generated
customization of directives of search engines
microdata for catalogue, product and blog pages
generation of meta tags and headlines with the inclusion of commercial search phrases
placing articles on thematic resources with natural links
site is filled with content (blogging, writing SEO texts on promoted pages)
improved website design to increase conversion
addition of the ability to buy in one click on the product pages
the site is registered in the main regional catalogs with business and enterprise subjects
