Digital online store Tusamarket

Service: SEO promotion of a young online store with subscription fee

Theme of the project: retail sale of electronic equipment


Online store Tusamarket is engaged in retail trade of gaming consoles and other equipment in the territory of Saint Petersburg. Our company set the task to increase the visibility of the site in organic search, increase the search traffic and its conversion rate.

Right after the development stage, the site came to us for further promotion. After the SEO audit, we identified some problems:

Weak conversion rate

Great number of technical errors

Useless pages in search engine index

Errors of set up for site’s indexing

Our goals

Despite all the disadvantages, the site had high commercial potential, a wide catalogue of production offered and a large number of growth zones in SEO promotion.

Increase of website attendance

Growth of website's conversion percent

Growth of positions

To eliminate all problems of the site, our company carried out the following works

  • carrying out a technical audit

  • minimization of duplicated pages

  • increase of website load speed

  • compiling the semantic core

  • extension of website structure using semantic core

  • updated site maps are generated

  • customization of directives of search engines

  • microdata for catalogue, product and blog pages

  • generation of meta tags and headlines with the inclusion of commercial search phrases

  • placing articles on thematic resources with natural links

  • site is filled with content (blogging, writing SEO texts on promoted pages)

  • improved website design to increase conversion

  • addition of the ability to buy in one click on the product pages

  • the site is registered in the main regional catalogs with business and enterprise subjects

What we got

Results of work
  • Search engine traffic
  • Ad traffic
  • Direct traffic
  • Internal traffic
  • Social network traffic

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