Wikipet - informational portal about animals

Service: SEO promotion of an informational portal with subscription fee

Theme of the project: informational blog


Wikipet is an informational resource for pet owners and people wishing to have a pet. We were faced with the task of increasing the search traffic to the site and increasing the number of visits.

Right after the development stage, the site came to us for further promotion. After the SEO audit, we identified some problems:

Young site that isn’t usually trusted by search engines

Great number of technical errors

No set up for site’s indexing

Lack of basic settings

Our goals

Despite all the disadvantages, the site had a large number of growth zones in SEO promotion.

Increase of attendance

Growth of website's conversion percent

Growth of positions

To eliminate all problems of the site, our company carried out the following works

  • before the launch, a technical audit was conducted on the site, the main errors were eliminated

  • compiling the semantic core

  • identification of the main guidelines for promotion and development of site's structure for portal employees

  • recommendations for writing texts to journalists

  • created a channel on Yandex Dzen, which brings good article traffic

  • microdata for article pages

What we got

Results of work

Feedback from client about our work

SeoBY team consists of young specialists. It’s their advantage because they know all trends and suggest the newest solutions. Every specialist is an expert in his field. Specialists of SeoBY talk to the client in an understandable language. They quickly get to know the problem and offer the most effective solutions in a technical and financial sense. And most importantly for us: they love pets! And we all love SeoBY!

Team of informational portal Wikipet

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